Traditionally, in the first half of April, the Belarusian State University of Economics hosts the Decade of Student Science. We tell you how it was held in 2024.
The Decade of Student Science “Youth in Science and Business” is a traditional for BSEU complex of events aimed at the development of scientific potential, entrepreneurial abilities and business activity of students.
Within the framework of the Decade scientific conferences, round tables, festivals and forums are held. You should not be frightened by the word “scientific”. For students, science is not boring research and reports, but a way to immerse themselves in a topic that interests them, to offer their ideas and to be recognized as a young researcher.
In 2024, the Decade included 8 events:
- Competition “Best Student Research Laboratory of BSEU-2024”
- Contest of business ideas and projects “Market of Ideas”
- 17th International Scientific and Practical Conference of Students “National Economy of the Republic of Belarus: Problems and Prospects of Development”
- 2nd International Student Scientific Conference “ECON-2024: World Economy and International Business”.
- Interuniversity Student Scientific Conference “Legal Clinic – School of Acquiring Practical Skills of a Lawyer”.
- Days of partnership interaction
- Meetings with representatives of public administration bodies, companies and organizations, round tables and master classes with the participation of leading university professors.
FMk results
Within the framework of the competition “Best SCRL BSEU-2024” the laboratory “PR” of the Department of Industrial Marketing and Communications became the best in the nomination “The best research project in the field of Internet space and digital transformation of the economy”.
The scientific-practical conference at FMc was presented by section 7 “Problems and prospects of marketing and logistics development”. Students presented their reports in 5 sub-sections.
Subsection 7.1 Theoretical Foundations of Marketing (for beginners)
1st place Daria Yaglinskaya. Topic: “Methods of brand recognition assessment”.
2nd place Misko Alina Olegovna, Yakovitskaya Anna Sergeevna. Topic: “Contextual advertising in the sphere of education (on the example of EE ‘BSEU’)”.
3rd place Banchuk Ekaterina Mikhailovna, Romanchuk Alexandra Alexandrovna. Theme: “Podcasts as a promotional tool in digital marketing”.
Diploma “Recognition” Gmir Svyatoslav Sergeevich. Theme: “Advertising in soccer”.
Subsection 7.2 Applied issues of B2B marketing
1st place Belyashova Maria Dmitrievna, Silevich Diana Alexandrovna. Topic: “Using AI for brand promotion in B2B segment with the help of cold mailings”.
2nd place Pavel Belonovich. Topic: “Using Artificial Intelligence in B2B”.
3rd place Angelina Burmeleva, Natalia Voitovich. Theme: “LinkedIn as a tool of communication of B2B sphere”.
Diploma “Recognition” Anna Sergeevna Bondareva. Theme: “Luch brand and ways of its promotion”.
Subsection 7.3 Applied Aspects of Marketing in the Era of Digital Technologies
1st place Nikita Dulevich, Maria Kravtsova, Ksenia Kizhuk. Theme: “Project for Belarus: the territory of communication – a platform for communication of international students”.
2nd place Gorkun Polina Andreyevna, Sinyukovich Daria Nikolaevna. Theme: “User content as a tool for product promotion”.
3rd place Maria Gusarova, Arina Vasilieva. Theme: “The role of content marketing in achieving customer loyalty”.
Diploma “Recognition” Ekaterina Bartalevich. Topic: “Agents of influence in brand promotion”.
Subsection 7.4 Modern marketing communications
1st place Yevseeva Yanina Mikhailovna. Topic: “Development of chatbots and their role in improving interaction with customers in marketing”.
2nd place Varvara Doroshkova. Topic: “Interactive advertising as a modern means of communication on the example of the enterprise OJSC ‘Kommunarka’”.
3rd place Anna Kardash, Julia Mikhnevich. Subject: “Ambient media as a new form of advertising”.
Diploma “Recognition” Varvara Doroshkova. Subject: “Interactive advertising as a modern means of communication on the example of the enterprise OJSC ‘Kommunarka’.
Subsection 7.5 “Logistics and Supply Chain Management”
1st place Nichiporovich Daniil Eduardovich, Kucheryavy Anton Alexandrovich. Topic: “Features and problems of international transportation under customs control”.
2nd place Zhabinskaya Julia Anatolievna, Kovalenko Angelina Vasilievna. Topic: “Generative artificial intelligence: a new way to improve the efficiency of procurement logistics processes”.
3rd place Meshkova Ekaterina Vitalievna, Zakharchuk Maria Nikolaevna. Theme: “The role of logistics in achieving sustainable development goals”.
Diploma “Recognition” Zakhlebny Kirill Olegovich. Theme: “Unmanned Automobile Transportation in Logistics”.
According to the results of the conference there was a round table “Problems and prospects of marketing and logistics development”. The winners of the sections presented their reports and competed for the title of “the best of the best”. The places were distributed as follows:
1st place Doroshkova Varvara Andreyevna. Theme: “Interactive advertising as a modern means of communication on the example of the enterprise OJSC ‘Kommunarka’”.
2nd place Yevseeva Yanina Mikhailovna. Topic: “Development of chat-bots and their role in improving interaction with customers in marketing”.
3rd place Misko Alina Olegovna, Yakovitskaya Ana Sergeevna. Topic: “Contextual advertising in the sphere of education (on the example of EE ‘BSEU’)”.
A special event within the framework of the Decade of Science for FMCK was the III Youth Logistics Forum “The Future of Logistics”. Every year, logistics students and representatives of major transportation companies gather to discuss the latest trends in the field.
On April 16, the business meetup “Logistics Today and Tomorrow” was held. Practicing specialists in the field of logistics from 8 major companies spoke at the event. Here students were able to learn about current trends in the field and more about the profession as a whole.
On April 19, the final stage of the Olympiad will take place. The teams that have coped best with the previous stages – case solution and testing – will present their projects in front of the Forum participants.
Results
Science at FMC is an important part of the educational process. It allows future specialists to identify their areas of interest and develop practical skills already now. We thank all the participants for their active work within the framework of the events, and also congratulate the winners with deserved places of honor at the conference.
